1 prva srpska televizija program

The on-screen logo is grey until In it became more lighter, to be made invisible in the white part of a program. The P is not transparent, instead it's white on the on-screen logo and promos. At the end of the program promos, the on-screen logo changes the color to the traditional red and the P becomes transparent.

The logo after or before commercials was at the center right until In , it moved to the bottom right corner of the screen.

A version without the "PRVA" featured in the main logo is used as the favicon on the network's website only. Nothing is changed except for that. On 30 August , a countdown on top left corner, starting to count down at around , counted down until September 1, , at 6pm. This tentative countdown leaded to a newly announced visual identity which includes a new logo, which debuted on 1 September , at The new identity was made to go with new programming.

The logo was changed with a second countdown showing the old logo on the white-cyan gradient background, then, as the countdown was going to its end, the reverse of the "Moja Prva" ident would play, and the logo would gradually disassemble. The appearance of a continuously growing piano meant a sign that the logo has just changed.

The very first appearance of the new logo had the "moja" script from the ident showing the previous logo, with a "tick tick" sound - each "tick" would make the logo grow up a little. However on 1 September , the new logo suddenly appeared on-screen at , during the promo block end ident, just before to revert to the old logo.

Each 32 seconds, the number one would revert to "PRVA" and vice versa. On 20 September , the channel's tenth anniversary of broadcasting under this name, the visual identity was changed while keeping this logo, which now has a more metallic look.

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